I’ve been thinking a lot lately about customer relationships, especially for those who’s customers are other businesses. Many clients don’t just want suppliers to embrace existing ideas and support current efforts. Whether they consciously know it or not, those customers want us to help them see the future, to support them as they differentiate themselves from the competition, and to challenge them as they build their own uniqueness.
This week's question:
Are you ahead of your customers? How do you know it? Do you have the guts to ask pointed questions that challenge them with what’s possible and how they can be more than they are today? Do they welcome conversations with you because they are alive with insight and promise?
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